Creating an exhibition stand is a complex cluster, it is crucial that your message is easy to understand and is in line with all your other marketing activities. Your brand should be on-point and should be presented well. Here are the factors that you need to take into account to ensure that you are creating the right communication towards your audience.
Selling a product or service is incomplete without communicating its image. To build long-term brand customer loyalty, in addition to the quality of the product, right image is very important. To attain this, many companies invest huge money on the campaigns. But many businesses neglect the retail front which is the face of the brands. In other words, the way the products are displayed at the retail shelves, what sort of sales people correspond to the consumer etc. are the some of the issues, which otherwise handles well can be a great threat to the brands image.
Visual merchandising is the art of presentation, which puts the merchandise in the target. It educates the customers, creates desire and lastly augments the selling process. It becomes an artistic strategy to ensure that exhibitors move off the shelves faster, and is a tool to appeal to the visual-sensory elements of the customer.
The attraction of an exhibition booth comes from the dynamic of the communication concept, customer interaction, audiovisuals and contemplation. There are two entirely different philosophies when creating an exhibition display presentation strategy. Exhibitors prefering an totally new look for the next exhibition display presentation and companies following a recognizable look strategy through their exhibition demonstrations.
Exhibiting at trade shows is a vital part of many companies and there marketing efforts A stylish exhibition display stand should be able to capture the attention, of potential customers, whether they are near or far. It needs to be visible coming from all angles, regardless of where your audience is arriving from. You should be able to draw potential customers in toward your stand by providing interesting features and thought-provoking displays. Generosity can also go a long way. Giveaways are a sure way to attract customers to your stand. They can give you a good head start as compared with other stands. However, you need to make sure that the cost of your giveaways will be justified by the leads that you will generate from your stand.
Create a custom stand that is visible.
Creating a custom exhibition stand design is just one of the keys that will allow a company to open doors to achieving business success. A customized design can create the desired picture the feeling and the image and execute a practical and advantageous method that assures businesses of immense benefits and countless advantages.
A remarkable custom exhibition stand design will not only fascinate the customers, but furthermore, set up a remark about your company in the minds of the clients. Secondly, it is a brilliant idea to create a custom exhibition stand design if it’s done right, because it allows you to prove that your business has integrity and significance, and is not something to be disparaged in the industry to which it belongs
Choice an exhibition design company that can Create interaction with your audience.
Create a 6 word tagline that any reader can interpret within 5 seconds. Keep it straightforward, and do not make it too abstract.
Have three main categories of graphics, depending on how far away customers can stand from your exhibition booth: long range, medium range, and short range
After creating a good first impression, audience retention should be the next objective. You do not want people to just look; you would like them to be involved in the product or service that you are promoting. Create interaction with your audience through the stand. Provide a demo or have well-trained staffs who can answer your audience questions regarding your product or service. The features of your stand also needs to create an interaction that your audience can play with. One good way to do this is always to have sample of your product or service that your audience can try to use. Your audience will have a more personal practical experience and they will get a feel of why they need your product or service.
Your communication should generate an impact.
Create a discussion for your standby forming your message across the core of your company. It should create an impact and have a lasting impression. Be consistent with all your marketing campaigns so your audience will not confuse you with other brands and that they will still recognize you when they see the brand somewhere else. Give your audience your selling points in as little time as possible. This will assure that the audience will get the important message before they decide to leave. The prospective customers should leave the stand knowing how they can get the offered product or service.
How to Identify a qualified exhibition contractor.
The exhibition stand design and built companies, are not merely promoting your brand, they are promoting themselves as well. Especially for builders with years of experience to their name, every work they create is a promotion of what they do. Your success is their success so they will make sure that you are getting the best service. How you identify a contractor of how good reputation matters to him, simply check the web page to see the designed and realized projects.
A good exhibition stand service provider should be able to work with just about any industry from financial institutions to motor vehicle product suppliers and many more.
The ability to put into practice the needs and to foresee possible marketing and visibility concerns that you may encounter in the design period of the project and they may make contributions inputs that will make your stand more successful.
Activteam has the goal is to be the market most respectable provider of custom design and build exhibition stands and to be the absolute number one in Europe. Given the new market situation, in order to achieve these goals, Activteam provides reliable exhibitio services.