There is so much noise about launching new products at events, and that presents both a challenge and an opportunity to exhibitors
However, there is an incredible competition for attention out there. What you can do is intensify your presence through trade show marketing.

Participation in a trade show is part of the  mentioned marketing strategy. Make sure your high noticeable exhibition booth design appears above the rest, you can implement the following recommendations.

Booth designs can be classified into many types: peninsula, head, corner, walk through and row.
When choosing from these designs, you have to think about the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is the most ideal option. A row stand provides privacy and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You can also use  a double-deck stand if your organizers and also the venue allow. With this, you can combine different stand layouts.

Improve Your Booth

In order to determine the role exhibitions play when compared to other communication tools and instruments, a corporation must take two key elements into account: the level of dialogue and face-to-face communications and the input, the senses receive during communications. In a sender-dominated display and communications scenario intensity levels
are particularly low. However, they increase with the usage of media as part of the dialogue, with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information and facts, culminating in a face-to-face encounter, during which information is accepted by all the senses.

Your attempts should not end at putting up a high visible exhibition booth though. Its also wise to designate your people to different parts of the venue. Provide them logo t-shirts so event-goers can recognize and associate them to your brand easily.