There is so much buzz about promoting products and services at events, and that presents both a challenge and an opportunity to advertisers. In marketing, going with the flow is regarded as a good idea. However, there is an overwhelming competition for attention there. What you can do is a supplement and intensify your presence efforts through event marketing.

Participation in a trade show forms part of the abovementioned marketing strategy. There is still competition in such an event, but at least you don’t have to deal with thousands or even millions of competing businesses. To make sure your high noticeable exhibition stand design rises above the rest, you can implement the following recommendations.

Select Layout Wisely

Stand designs can be classified into five namely: peninsula, head, corner, walk through and row. A peninsula stand is open in all areas while a head stand includes a backdrop in one side but is open in three sides. Corner and walk-through stands have two open sides and two walled sides. In a corner stand, two walls are adjoined together, forming a corner. In a walk-through stand, the two walls are set up across each other, providing a pathway. A row stand has only one open side.
When choosing from the aforementioned designs, you have to think about the location of and area surrounding your booth. For booths with spacious surroundings, a peninsula stand is the most ideal option. A row stand provides privateness and exclusivity, which can be handy if there are booths beside and behind yours. A corner stand works well if your booth is on a corner or alongside a structure. You can also make use of a double-decker stand if your organizers and also the venue allow. With this, you can mix and match different stand layouts.

How to make exhibition design meet your needs__

Improve Your Booth

In order to determine the role exhibitions play when compared to other communication tools and instruments, a corporation must take two key elements into account: the level of dialogue and face-to-face communications and the input, the senses receive during communications. In a sender-dominated display and communications scenario intensity levels
are particularly low. However, they increase with the usage of media as part of the dialogue, e.g. with electronic media, culminating in a personal meeting and a conversation, for example on the stand. Intense targeting of the senses begins with the relaying of abstract information and increases with the use of a multimedia experience, e.g. an audiovisual dissemination of information and facts, culminating in a face-to-face encounter, during which information is accepted by all the senses.

One of the most efficient ways to outshine your competitors is to keep your high visible exhibition stand design is well-lit. You do not want your exhibition stand to be treated being a shadow or backdrop of other stands, do you? Instead of deciding on standard cold lighting, ask your stand provider to use worm lights or modern Led lighting. Aside from lighting systems, another way of brightening up your stand is featuring LED screens. These tend not to only lighten up your stand they can also be methods to feature your video ads, instructional videos, and customer recommendations.

Exhibition design effective solutions__

Is your company recognizable in several distances? This is a question you should ask your stand provider. Whether you utilize blocks of letters, overhead banners, or moving graphics display, make sure everything is bold. This way, your brand name and tagline can be viewed by event-goers even from afar.

Customize
For the new competitive Age, using progressive design and originality to help customers present there products and services and make key business exhibition design marketing actions is a challenging task. If you can not afford such sophisticated customizations, you can focus on having mote simple structures using wallpaper artworks and renting LED screens instead. These components should prominently display your brand name, logo, taglines and other promotional messages. Having customized furniture that complements your brand colors can also help.

Creative customized exhibition design__

Your attempts should not end at putting up a high visible exhibition stand though. Its also wise to designate your people to different parts of the venue. Provide them logo-bearing shirts so event-goers can recognize and associate them to your brand easily.

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteam onsite supportt, assist across exhibitions, exhibitors brand and exhibition marketing objectives. More Info.

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