How to draw in the Right Visitors with Your Personalized Exhibition Booth

Be Seen on the Scene.

Although it is not easy to join a trade show and manage an exhibition stand, doing so can, in fact, produce outstanding results and propel a product or service to success. A well-designed exhibition stand setup together with a carefully-planned trading approach improves four key essential business areas simultaneously, making a trade show slot a smart and beneficial investment

As an exhibitor, you have to deal with the competition within and beyond your niche. If you want your brand to stand out, you have to do something out of the ordinary. This is where personalized exhibition booths come in.

Concepts for personalized exhibition stands__

To get customerattention in the show it is crucial to stand out from the crowd.! With hundreds of different exhibition booths at the event, it is not easy to stand out. A stand need to look professional and stunning. A custom exhibition stand with eye catching visuals, multimedia effects such as light boxes and printings would make a company stand out at the show with an exhibition stand and create a more sophisticated look.

Outstanding exhibition stand design__

Identify yourtarget audience – Knowing who you are “talking” to in the exhibit will allow you to think of the best way
to communicate your sales message and present your products, services, and brand. Find out what your target consumers needs and wants are and direct your messages to them.Ensure that your exhibition stand contractor understand their needs or wants.
This will help you put your brand or product on their radar.

How to get the right audience for your exhibition stand__

It also helps to be abreast on how your target audience reacts to the latest trends. This will help you in designing your
exhibition stand design and build and in choosing your 
process.

Groundbreaking custome designs.

If you want your visitors and passersby to take your exhibition stand seriously, you have to invest in customization.
Fantastic design creates sentiment for the brand or product. Creating an extraordinary experience for your target audience.
Customized projects should be based on aesthetics. Aesthetic generate beauty, and beauty is the key ingredient which makes a trade show design go even further as a trade fair demonstration, giving visitors a singular experience.

Have clear objectives andprepare your stand implementing your targets in the overall concept: Regardless if you areimprove your brand value, raise awareness about new products or service or simply interested in meeting more potential business partners, design your stand in accordance with your aims.

Product/Service Demonstration

Sections
A clear purpose of sections in your stand will allow you to manage your exhibition stand better. One section should be dedicated for your product displays. There should also be the standard hospitality features like a mini-lobby and space-saving chairs. In addition, it pays to have a cloaked area for your salespeople to keep their things and to rest every once in a while.

Lighting
This isalmost certainly one of the areas who have considerably evolved. Today, LED technology has made it possible to create new ways to make lighting and visuals more interesting to visitors. It has made such a huge impact because of how flexible it is usually with options ranging from rope lighting to strip lighting.

LED technologies have also made it possible to use lights of a specific color and also have changing colors incorporated in your design. Furthermore,
Conventional lighting fixtures such as track lighting, pin lights, and floor lights among others are still available. You can check with your exhibit organizers and booth contractors if you have special 
requirements.

Graphic quality matters.

Visuals

The fascination of an exhibition booth comes from the dynamic of the communication concept, customer interaction, audio visuals and careful consideration.
Use attention-grabbing
graphics – The classic adage “a picture paints a thousand words” says it all. Make your target market’s attention byenticing them with interesting pictures.

Make sure your chosen image or set of images conveys the message of your company, without the need for lengthy text.

Franco Stera is Executive Marketing Director at Marketing/Creative Services Activteampromotion marketing analyst support, assist throughout exhibitions, exhibitors brand and exhibition stand marketing objectives.